Masdaf Plays an Effective Role in Fighting Water Crisis with Smart Pump Technologies

Being the industry’s leading brand for 44 years with the “smart pump technologies” that provide clean water to buildings, industries, infrastructure applications, air conditioning systems and agricultural lands and are also used in wastewater applications, Masdaf plays an important role both in the fight against the upcoming water crisis and in the efficient and effective use of energy resources.

Stating that they effectively manage water resources with smart pump technologies and use energy resources efficiently, Vahdettin YIRTMAÇ, the General Manager of Masdaf told that they are working for a sustainable life. YIRTMAÇ pointed out that they have continued to develop products and allocated 7% of their annual turnover to R&D studies to prevent the water crisis that is happening globally.

According to the results of the Turkish Statistical Institute (Turk Stat) survey, Turkey’s population is expected to reach 84 million by 2023. The consumption of energy and water resources also rises as the population grows. Our country, importing 76% of its energy needs and being on the way to become a “water-poor” country, needs smart technologies to effectively and efficiently manage energy and water resources.

We have been working for a sustainable life

Drawing attention to the importance of pump technologies in fighting the climate crisis Vahdettin YIRTMAÇ, the General Manager of Masdaf stated that they aim to prevent the waste of energy and water in buildings and businesses with smart pump technologies for a sustainable life. YIRTMAÇ added, “As Masdaf, we are working towards a sustainable life with our smart pump technologies that manage both freshwater and wastewater effectively and efficiently.”

We allocate 7% of our annual turnover to R&D studies

We play an active role in the fight against the water crisis. We are taking important steps to prevent the water crisis that is globally growing, with the “smart water conditioning systems” we have developed especially for household, industry, hospitals, schools and infrastructure applications. Against the background, we continue to make every effort in our product development without interruption. We allocate 7% of our annual turnover to R&D studies. As a result of our investments and achievements therein, we were awarded in the “Metal Industry Large Business” category with our investments in R&D, innovation and branding among the large-scale organizations operating in the Marmara Region at the 13^th “Industry Performance Award Ceremony” organized by Price Waterhouse Coopers (PWC) and Kocaeli Chamber of Industry.

We avoid water loss and leakage

Stating that they avoid water loss and leakage with energy-efficient smart pump technologies, YIRTMAÇ said, “The transfer and distribution of raw water through pump technologies and the effective and efficient management of wastewater generated after use are also vital for the ecosystem and therefore for our future. Because we know that pumps consume 22% of the power used by electric motors in the world. Therefore, it is necessary to choose the correct pump and to ensure that the system operates with high efficiency by periodically maintaining current pumps to save energy used in buildings and industrial facilities.”