Masdaf Underlines the Power of Domestic and National Technology!

Founded in 1977 with the principle of effective use of water and energy and 100 percent domestic capital, Masdaf made statements that highlighted the power and importance of domestic and national industry within the scope of 12-18 December Attitude, Investment and Turkish Goods Week.

Masdaf Board Member Denizhan POLATOĞLU, who shared information about the advantages offered by the domestic industry to the country's economy, stated that the way to close the current account deficit was through domestic and national technologies with high added value.

 Masdaf, the leading brand of the Turkish pump industry, made statements that highlighted the power and importance of domestic and national industry within the scope of 12-18 December Attitude, Investment and Turkish Goods Week.

“Domestic and national technology is the way to deal with the current account deficit”

Stating that they constitute an important link of the value chain both in domestic and global competition with their innovative products and services in the pump sector, Masdaf Board Member Denizhan POLATOĞLU continued: “The way to close the current account deficit is through domestic and national technologies with high added value. As Masdaf, we meet the demand in the domestic market and export to more than 65 countries with our innovative and competitive pump technologies developed in our production facilities built on an area of 52,000 square meters. We closely follow the consumer trends in the target markets, keep the pulse of our customers and direct our R&D activities accordingly. In short, we are not satisfied with our motivation in the domestic market, we are taking important steps towards branding in global markets.”

“We have achieved an increase in efficiency of up to 20% in our production processes”

Stating that the Turkish industry adapts to the developments in the world in a short time with both its technological infrastructure and engineering power, POLATOĞLU said, "Industry 4.0, which was first mentioned at a fair in Germany in 2011, was adapted to the production processes of leading industrial organizations in its field, including Masdaf. Digitalized production processes provided Turkish industrialists with competitive advantage in global markets as well as 15-20 percent industrial efficiency. It also created a Turkish industry that gained more share from the world production chain. As Masdaf, we have achieved a yield increase of up to 20 percent in our production processes with our technology investments implemented within the scope of Industry 4.0.” 

"We prevent seepage loss”

Stating that the Turkish industry has a competitive advantage over global brands in terms of "smart products" that make our lives easier, POLATOĞLU addressed the issue specific to the pump and pointed out the benefit of domestic and national "smart pump" technologies in terms of efficient use of water and energy resources: “Due to the mismanagement and use of water resources directly affected by global warming, 40 per cent of the world's population is at risk of dehydration. Turkish Statistical Institute (TUIK) predicts that the population of Turkey will reach 100 million in 2030. In this case, the amount of water per capita is expected to be 1.120 m³/year. In short, with our increasing population, we are on our way to becoming a “water-poor" country. Effective and efficient management of both raw water transfer and distribution and waste water generated after use is vital for the ecosystem and therefore for our future. As Masdaf, we develop efficient technologies for the supply of water, which is our source of life. We are taking steps to prevent the global water crisis, especially with the "smart water conditioning systems" we have developed for buildings, industries and public infrastructure. We prevent water loss and leakage with our smart pump technologies that use energy efficiently.”

Domestic and national industry also positively affects employment and the economy

POLATOĞLU also underlined the benefits of domestic and national industry to employment and economy: “Promoting the use of domestic goods and raising awareness in this regard also positively affects employment opportunities in our country. It also reduces the foreign trade deficit and prevents TL from depreciating. In addition to the incentives provided by our state, we industrialists also have important duties to raise awareness of the use of domestic goods. We need to support our companies' R&D investments, branding efforts in the domestic market and export markets, and to inform our customers sufficiently about the high technologies we have. As Masdaf, we have always been a company that attaches importance to R& D and branding studies. We closely followed the technologies in the world and guided our R&D activities in line with the constantly changing expectations of the market. Using the right communication channels, we have constantly informed our customers about our products and services. Today, we are harvesting the fruits of these works. As the leading brand in the pump sector, we are rightly proud of the benefits we have provided to the country's economy with our high added value products and employment by providing job opportunities to more than 1000 people in our nearly half century of history.”