Masdaf's Message with its Renewed Logo: "Further"

Masdaf, the pioneer brand of the Pump Sector, introduced its “renewed logo and slogan" with its launch cocktail organized in its booth at ISK Sodex - Istanbul Fair on 3rd of October.

Being the solution partner of significant reference projects in home country and abroad for 42 years with its innovative products and engineering services developed for fluid systems, "Masdaf" renewed its logo and slogan.

Achieving a great change in its brand identity, Masdaf’s new logo has been designed to have a more dynamic and modernized structure. According to this, it targets to offer “innovative solutions” to its business partners through carrying its product and service quality “futher” according to the changing world dynamics, technological developments and customer expectations, and to be a global sustainable brand.

Having adopted an innovative and customer-oriented approach in all its processes, Masdaf introduced its renewed logo and corporate identity for the first time on October 3rd with its launch cocktail held in its booth at ISK Sodex Fair.

Providing information on the renewed face of Masdaf during his speech in the launch coctail, Masdaf Board Member Denizhan POLATOĞLU said the following: “As Masdaf, we left 42 years behind on our way we took out to become a global brand in fluid systems. For the purpose of achieving our goals in this process; we believed in the importance of R&D and branding studies. Changing world dynamics and customer expectations placed at the top of the most determinative elements in our production technologies, R&D and visual world. We always aimed to provide products and services beyond the expectations of our customers. Besides the innovative products and customer-oriented service approach, also our studies carried out for branding are of great importance on the basis of sustainable cooperation with our customers.

With this understanding, we renewed our logo in accordance with the changing customer requirements and as to reflect the spirit of our brand. Because as Masdaf, our biggest goal is "to provide 100% customer satisfaction under all circumstances”. And with our new logo, we are adapting a “customer-oriented" approach. We keep the sound, in other words, the expectations of our customers in the front plan with the lower cases used in our logo, we emphasize the unlimited product and services of Masdaf by removing the frames used around the logo and the adaptation of a flexible and solution-oriented approach according to the requirements of the customers. The emblem used with Masdaf logo consists of a modernized triangle that outlines further. The elements that make up the triangle are designed by being inspired from pump curves and pump impellers. The emblem, which has an arrow-shaped appearance, also support the goal of our company, the slogan of “further”. And with our new slogan, we emphasize that we will work non-stop, provide high value added by developing innovative fluid technologies and we will carry “further” the projects in which we are a solution partner, as well as the Turkish pump sector.